Jun 04, 2020
Marketing Metrics: 50+ Metrics Every Executive Should Master
Posted by Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics The authors show how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics The authors show how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and triangulate to optimal solutions Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution customer perceptions market share competitors power margins and profits products and portfolios customer profitability sales forces and channels pricing strategies and You ll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics This book is the fastest, easiest way to gain that fluency.

  • Title: Marketing Metrics: 50+ Metrics Every Executive Should Master
  • Author: Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
  • ISBN: 9780131873704
  • Page: 356
  • Format: Hardcover
  • Marketing Metrics Metrics Every Executive Should Marketing Metrics book Read reviews from the world s largest community for readers Metrics Every Executive Should Master as Want to Read Marketing is a billion industry, and we are Marketing Metrics Metrics Every Executive Marketing Metrics Metrics Every Executive Should Master Kindle edition by Farris, Paul W Neil T Bendle, Phillip E Pfeifer, David J Reibstein Download it once and read it on your Kindle device, PC, phones or tablets Use features like bookmarks, note taking and highlighting while reading Marketing Metrics Metrics Marketing Metrics Metrics Every Executive Should Master Marketing metrics metrics every executive should master Paul Farris et al p cm Includes bibliographical references and index ISBN hardback alk paper Marketing research Marketing Marketing Metrics Metrics Every Executive Should A new book out from Wharton School Publishing titled Marketing Metrics Metrics Every Executive Should Master, identifies the pros, cons and tradeoffs associated with each metric The book is by Marketing Metrics Metrics Every Executive Should Marketing Metrics Metrics Every Executive Should Master InformIT Managing the sales force is one of the most difficult jobs in marketing and sales In part, this is because each sales person operates Marketing Metrics Metrics Every Executive Should Apr , Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics The authors show how to use a dashboard of metrics

    Marketing Metrics Metrics Every Executive Should Master Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics four leading researchers and consultants systematically intro

    Alicia

    I m about 1 2 way through It s pretty dry but it s very educational


    Lauren

    Interesting in the I m a work dork way but still interesting.


    Trudy

    I m about 1 2 way through It s pretty dry but it s very educational


    Hakkikivancli


    Aasim Waheed

    dont waste time on this one.


    Bjm Index

    8



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      356 Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
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      Posted by:Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
      Published :2020-03-19T00:27:19+00:00