Jan 18, 2020
Marketing Metrics: 50+ Metrics Every Executive Should Master
Posted by Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics The authors show how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics The authors show how to use a dashboard of metrics to view market dynamics from various perspectives, maximize accuracy, and triangulate to optimal solutions Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution customer perceptions market share competitors power margins and profits products and portfolios customer profitability sales forces and channels pricing strategies and You ll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics This book is the fastest, easiest way to gain that fluency.

  • Title: Marketing Metrics: 50+ Metrics Every Executive Should Master
  • Author: Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
  • ISBN: 9780131873704
  • Page: 221
  • Format: Hardcover
  • Marketing Metrics Metrics Every Executive Feb , Marketing Metrics Metrics Every Executive Should Master Kindle edition by Paul W Farris, Neil T Bendle, Phillip E Pfeifer, David J Reibstein Download it once and read it on your Kindle device, PC, phones or tablets Use features like bookmarks, note taking and highlighting while reading Marketing Metrics Metrics Every Executive Should Master. Marketing Metrics Metrics Every Executive Should Marketing Metrics Metrics Every Executive Should Master Paul W Farris, Neil T Bendle, Phillip E Pfeifer, David J Reibstein on FREE shipping on qualifying offers Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics I Marketing Metrics Metrics Every Executive Should Marketing Metrics Metrics Every Executive Should Master Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics, four leading researchers and consultants systematically introduce today s most powerful marketing metrics. Marketing Metrics Metrics Every Executive Should Master Marketing, as a function, is under increasing pressure to develop business oriented metrics to justify marketing mix investments.Marketing Metricsoffers clear advice on how to develop common marketing metrics that are relevant and accessible to both marketing and non marketing decision makers. Marketing Metrics Metrics Every Executive Should Apr , A new book out from Wharton School Publishing titled Marketing Metrics Metrics Every Executive Should Master, identifies the pros, cons and tradeoffs associated with each metric The book is by Paul Farris, Neil Bendle, Phillip Pfeifer and David Reibstein. Marketing Metrics Metrics Every Executive Should Master Marketing Metrics Metrics Every Executive Should Master Marketers today must understand their addressable markets quantitatively It is imperative to measure new opportunities and the investment needed to realize them.

    Marketing Metrics Metrics Every Executive Should Master Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics In Marketing Metrics four leading researchers and consultants systematically intro

    Alicia

    I m about 1 2 way through It s pretty dry but it s very educational


    Lauren

    Interesting in the I m a work dork way but still interesting.


    Trudy

    I m about 1 2 way through It s pretty dry but it s very educational


    Hakkikivancli


    Aasim Waheed

    dont waste time on this one.


    Bjm Index

    8



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      221 Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
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      Posted by:Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein
      Published :2019-02-26T10:09:59+00:00