Apr 05, 2020
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Posted by Daniel C. Esty Andrew S. Winston

The essential guide for forward thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business Based on the authors years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companiesThe essential guide for forward thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challenges facing society and business Based on the authors years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies Daniel C Esty and Andrew S Winston provide clear how to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success The authors show how these cutting edge companies are establishing an eco advantage in the marketplace as traditional elements of competitive differentiation fade in importance Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.Green to Gold is written for executives at every level and for businesses of all kinds and sizes Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long term growth Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

  • Title: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
  • Author: Daniel C. Esty Andrew S. Winston
  • ISBN: 9780300119978
  • Page: 109
  • Format: Hardcover
  • Green to Gold How Smart Companies Use Environmental Strategy to Innovate Create Value and Build Competitive Advantage The essential guide for forward thinking business leaders who see the Green Wave coming and want to profit from itThis book explores what every executive must know to manage the environmental challeng

    Aaron

    More like a 2.5 Not a bad book, but it s not really something that is going to change the business world CEOs of companies like those that were profiled will probably scoff at the somewhat simplistic advice offered here, whereas small to mid sized companies may struggle to make some of the changes necessary to ride the Green Wave you just know they want that one to catch on.Personally, the book made me think at least a little about what my new employer might be doing, or even if it faces any env [...]


    JJ W

    basic review of company environmental strategies, but quite dry


    Gregory Peterson

    Dan Esty has touched all the academic bases Harvard undergrad, Rhodes Scholar at Oxford and a JD from Yale He earned his professional stripes through a long stint at the EPA, a visiting professorship at INSEAD and a directorship at Yale s Center for Environmental Law and Policy And he has authored nine books on environmental matters the latest of which is Green To Gold, co written with Andrew Winston, Director of the Corporate Environmental Strategy Project at Yale.So it wasn t for lack of prepa [...]


    Srikanth

    Just look at the title of the book Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Are you game interested in reading a book with such a title Then read on These days we get to hear a lot of these terms which are supposedly the need of the hour and helpful for all the world e.g Greening, sustainability, recycle, reuse renewable If you were a company and are wondering does it make any sense in all this and where do i stand in [...]


    Preston Kutney

    A couple months ago, I read a fantastic HBR article that was written by the co author of this book, Andrew Winston, on prioritizing environmental and social issues in business strategy in order to increase company resilience, brand reputation, customer loyalty etc This article really sparked my interest in the area of business sustainability, and so I purchased Winston and Esty s book The intent of this book seems to be to serve as a resource for business leaders looking to make a case for susta [...]


    Nick

    This is a great book for a company executive trying to figure out how to go green , or how much he she needs to pay attention to environmental issues The book is loaded with examples of companies large and small that have taken the lead on the environment, from Wal Mart and GE to BP and Shell, to little Swiss companies you ve never heard of The basic point is that environmental issues are strategic meaning that they ll bite you if you re not paying attention Example a cereal company put a little [...]


    David R

    This book is a hapless, scientifically and morally devoid treatise making the business case for environmentally sound economic activities It isn t, as it claims, a fundamental rethinking of green practices in the business realm, but rather encouraging business to make changes at the margins, where such activities reduce costs, enhance brand image, or profitably reduce environmental damage The book says nothing about internalization of costs, cap and trade systems, or other policies to proactive [...]


    Max Nova

    Esty s Green to Gold is an interesting read about how large WaveRider corporations are dealing with the Green Wave It s packed with anecdotes from about a dozen corporations from IKEA to Herman Miller to BP He talks a lot about forming relationships with NGOs and other environmental groups long before problems emerge feelings are facts , designing for the environment to lower costs and maintain a competitive advantage, and using a environmental sustainability as a way to attract and retain top t [...]


    Esther

    This is a practical book which looks at how and why various global companies have integrated environmental sustainability into their businesses The book operates at a fairly shallow level and even when discussing motivation for environmental leadership focuses mostly on numerical payoffs rather than philosophical backing Its main strength is in the breadth of its examples and the practicality of its advice It was last updated in 2009 so it is a bit out of date BP is an environmental leader in th [...]


    Jennifer

    Provides good tools and case studies to help readers develop a strategy to overcome environmental inertia at work Nails the main issues and provides helpful suggestions I wish they made this required reading at work That said, this book does focus mostly on the challenges of large companies think Fortune 500 , so it may not be as applicable or helpful to readers who work for smaller sized organizations with traditional non environmental strategies.


    Tommy

    An outstanding premise, but the authors just didn t deliver as compelling a case as they could have They sacrificed the opportunity for a great thesis driven home by some key evidence and statistics by attempting to be overly comprehensive about the green movement and by trying to build a prescription for success In the end, I would recommend reading the first several chapters and skipping the strategic recommendations.


    Ross

    Profiles like sketches, really of Fortune 500 type companies that are made money by going green, combined with key strategies risk distilled by the two authors I m on my company s internal green team and found it very useful in generating ideas and helping us plot our course to sustainability Only three stars because the writing is bad, though perhaps par for business management books.


    Brian

    Good book for the environmentally conscious business man and a must read if you want to gain the eco advantage over your competitors This is a business environmental strategies book As business books go I give it an A Environmental sustainability is where my field EHS Management is heading and this book will give anyone in corporate America or with an affiliated NGO, tips on strategies to employ, pitfalls to be wary of, and how to measure success.


    Brian

    This was a good book well written and presented The authors researched a number of companies to find examples of businesses succeeding and failing with environmental strategy, and present a lot of interesting and useful anecdotes from different companies throughout the book The book presents a bit of actionable advice as well as a few tools and metrics The tips and ideas seem useful to show how a business can work to be sustainable and concurrently enjoy success in the market.


    Tony Canas

    I read it because it s the new capstone book for ISU s MBA program replaced The World is Flat I figured I d check it out to prepare for my Managing for Sustainability class which I m taking in Spring to finish my MBA It s a solid book that explains in business terms the why and most importantly the why of the green revolution and how to take advantage of it I especially like that they don t sugar coat and avoid making it seem like every green investment will be a home run.


    Colin Kemmis

    Very interesting depiction showing how you can save money and be green in business I wish companies would pay attention to this book movement A few new ideas for me looking at the sustainability of the supply chain, and using the green qualities of a product as the 3rd button to push with marketing Good read.


    Zakgirl

    I had to read this book for my University subject, Sustainability so I thought it would be pretty painful Actually it wasn t too bad and I enjoyed the crystal ball look into the future of our businesses This book is good for anyone who wants to get a grasp on why we must have a carbon tax in Australia, that sort of thing I actually enjoyed this book.


    Liesl

    I thought this economically focused environmental book was a refreshing twist on the typical environmental books The facts and figures presented are well support and make for an interesting and informative read I would recommend this to all the skeptics out there on the green movement.


    Robin Woodcock

    Eh I think this reads like an instruction manual for companies interested in embarking on a sustainability program Not that much of a value add for me but probably good for someone very new into sustainability.


    Peter Holst

    In depth profile on what it means for companies to turn green into profits Some make the choices intuitively while others are creative The real world data keeps the book relevant, and it sorts them to make a well structured guide for companies redefining their strategies.


    Books and Beer Singapore

    Read it as a text book for an Business the Environment class The book read well, easy like Freakonomics or Undercover Economist but was too American centric to be of much use, particularly in a class taught in Asia The lecturer was American though Mel


    NicoleBrubaker

    I feel like the same companies were used over and over again just like the points of the book Easy read but would probably not read again


    Anittah

    Saw him speak, Nov 2007, and seems smart.


    Quinn

    Rather boring, don t waste your time I feel like it was written with the fourtune 500 VP in mind and wasn t supper applicable to small business or individuals at all.


    Rachel Maxwell

    A little bit of a slog but good ideas


    Nick Woodall

    Great business book, especially for those that need to strategically think about environmental issues as it affects their business Good strategies AND tactics.


    Dante

    I m still reading this book, but so far, it has some good information on specific companies that have implemented sustainable practices.


    Liz

    Very interesting concepts and a good case study of being environmentally friendly.


    Heather

    boring read, but helpful in learning about how cutting edge technologies and business practices are being applied to socially responsible companies.


    Etuckermiller

    examines economic feasability of companies movement towards environmentaly friendly practices.



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      Published :2020-01-13T23:31:05+00:00