Sep 30, 2020
Marissa Mayer and the Fight to Save Yahoo!
Posted by Nicholas Carlson

A page turning narrative about Marissa Mayer s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a 30 billion corporation by the age of 38 When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced They put posters on the walls throughout Yahoo s California headquarters On them there was Mayer s faceA page turning narrative about Marissa Mayer s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a 30 billion corporation by the age of 38 When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced They put posters on the walls throughout Yahoo s California headquarters On them there was Mayer s face and one word HOPE But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo s campus and took the beating of her life Her hair wet and her tone defensive, Mayer read and answered a series of employee posed questions challenging the basic elements of her plan There was anger in the room and, behind it, a question Was Mayer actually going to be able to do this thing MARISSA MAYER AND THE FIGHT TO SAVE YAHOO is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer s controversial rise at Google, and her desperate fight to save an Internet icon In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google s golden girl Mayer to unlock the value lurking in the company As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted In author Nicholas Carlson s capable hands, this riveting book captures Mayer s rise and Yahoo s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley And it reveals whether it is possible for a big lumbering tech company to stay relevant in today s rapidly changing business landscape.

  • Title: Marissa Mayer and the Fight to Save Yahoo!
  • Author: Nicholas Carlson
  • ISBN: 9781455556618
  • Page: 417
  • Format: Hardcover
  • Marissa Mayer Biography, Yahoo , Facts Britannica Marissa Mayer, in full Marissa Ann Mayer, born May , , Wausau, Wisconsin, U.S , American software engineer and businesswoman who greatly influenced the development of Google Inc the world s leading search engine company, in its early years She later served as CEO and president of Yahoo Inc . Marissa Mayer Forbes Google s first female engineer and th employee, Marissa Mayer spent years at the tech company which is the source of much of her fortune Mayer took over as CEO of Yahoo in and presided Here s what Marissa Mayer s been up to since exiting Yahoo May , Mayer is a working mother, but she was able to bring her kid to work after paying to have a nursery built in her office She has flown largely under the radar since her Yahoo exit. Marissa Mayer and the Fight to Save Yahoo by Nicholas Carlson Marissa Mayer and the Fight to Save Yahoo A page turning narrative about Marissa Mayer s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a billion corporation by the age of When Yahoo hired star Google executive Mayer to be its CEO in employees rejoiced. Is Marissa Mayer Married Husband, Height, Net worth Bold and beautiful Marissa Mayer is an American information technology executive She rose to fame as the CEO of Yahoo and in , she steps down from the position after Yahoo sold to Verizon She has also worked for Google as its Vice President Marissa Mayer Birth Facts, Family, and Childhood Marissa Mayer s marissamayer Instagram profile .k Followers, Following, Posts See Instagram photos and videos from Marissa Mayer marissamayer Marissa Meyer Author Hello readers and listeners Hopefully you ve been well and have been enjoying The Happy Writer podcast so far Now that there are several episodes, it felt like a good time to get your feedback. Marissa Mayer Rise and fall of the former Yahoo CEO It s been than two years since Marissa Mayer, the CEO of Yahoo, resigned after five years of trying to turn around the trajectory of the company s sinking ship Mayer, , started out in Telecommuting Marissa Mayer Was Right And Wrong Money Jun , Marissa Mayer argued that speed and quality can be lost when people work from home Jason Alden Bloomberg via Getty Images A year plus after Yahoo chief Marissa Mayer made headlines by banning the company s popular telecommuting policy to boost worker productivity, a recent study proved her right and wrong.

    Marissa Mayer and the Fight to Save Yahoo A page turning narrative about Marissa Mayer s efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a billion corporation by the age of When Yahoo hired s

    Shaw

    I can t tell if this was a good book or just really interesting because the story is so current Book was published January 2015 I found it to be a page turner and couldn t stop reading Also interesting for weaving together stories from the early days of the internet.


    Jean Poulos

    Mayer took over the job of C.E.O of the troubled Yahoo Company, in a male dominated industry while pregnant Nicholas Carlson s book set out to reveal the controversy about Mayer because she was upsetting the women s issues industrial complex Some people were upset because she took maternity leave right after accepting the job of C.E.O and the other people upset because she only took two weeks leave.The book is really two books in one, as a good portion of the book is the history of Yahoo It s hi [...]


    Anisa

    Mungkin tak seorang pun, tak peduli seberapa berbakatnya mereka, bisa menyelamatkan Yahoo Bahkan, jika Marissa Mayer kalah dalam pertempurannya untuk menyelamatkan Yahoo, ia bukanlah orang luar biasa pertama yang mencoba melakukannya.Jeff Mallet menjual sebuah perusahaan pada usia dua puluhan Lalu, ia memimpin situs web populer dan mengubahnya menjadi sebuah perusahaan internasional bernilai 128 miliar dolar dengan pendapatan miliaran dolar dan ribuan karyawan.Terry Semel bisa saja bekerja di ma [...]


    Marshall

    This is the riveting tale of the rise and fall of Yahoo The title and cover art gives the impression that it s basically a biography of Marissa Mayer, but that wouldn t have been nearly as fascinating This book is about the history of Yahoo and Google, the rise of the internet era, and activist investing, as well as Marissa Mayer.Yahoo was never a very good company, just a very aggressive one during an era late 90 s when everyone and their mother was discovering this thing called the internet bu [...]


    Daniel

    Most books like this are written either as success narrative or deconstruction of the failure Yahoo has been up and down I think it s interesting listening to where company has been and hypothesis about where it may be going Only time will tell Kudos to author for doing his best without cooperation from many major players in the story.


    Eric_W

    Fascinating book We are about to begin another in the perennial and interminable battles for the presidency Several of the candidates claim extensive experience as business leaders so it s always interesting to read the inside stories of corporate business successes, failures, and often malfeasance.I ve read many books about Enron, the HP Compaq merger problems, the 2008 housing crisis, etc and much of the blame for those debacles can be blamed on individuals at the top What is it we consider su [...]


    Oksana Hoshva

    I wanted to read the book because of Marissa Mayer not Yahoo I must admit She indeed is a great example of PR that works Being lucky to become the speaker at Google, I believe the publicity she received back then worked for her career in a great way The book didn t help much in understanding what is so special about Marissa, why is she cool the only thing standing out for me personally is her passion for user experience that helped make products much better doing things much faster and becoming [...]


    Amar Pai

    I read this on the beach at Camp Mather It was somewhat of a page turner, surprisingly enough When I got home I googled Yahoo and Mayer to see if she d managed to turn the company around SPOILER ALERT nahLot of good people at Yahoo Crazy how it all just went to pieces It happens though Look at Kodak, United Steel In 100 years who knows which companies will still be around, let alone what they ll be worth.You have to discount 50% of criticisms of Mayer due to sexism, IMO Can t be helped, she s a [...]


    Ramprasad Rajendran

    It helped understand how much not only Marissa but even the previous CEOs prior to her had helped shaped Yahoo Also shows how difficult it is to steer a company in the right direction especially when it is big and also when it is public and there are so many other external factors.A page turner and a good read


    Inian Parameshwaran

    Was a fun read on Yahoo s founding story and the role key people played in its development Doesn t cover the Verizon saga though obviously, the book was published before that


    Marika

    Summary Getting the insider perspective is like getting the secret access to a whole new world I don t think I ll ever want to be a part of It s a book based on gossip, but still great to listen to and makes for some good popcorn time The audio book starts off strong The narrator has a deep and journalistic approach to the story, which is appropriate given that it s a journalist s account of Yahoo , Marissa Mayer, and the many other CEOs that Yahoo has had Therefore, as a reader, I consciously r [...]


    Eric_W

    Fascinating book We are about to begin another in the perennial and interminable battles for the presidency Several of the candidates claim extensive experience as business leaders so it s always interesting to read the inside stories of corporate business successes, failures, and often malfeasance.I ve read many books about Enron, the HP Compaq merger problems, the 2008 housing crisis, etc and much of the blame for those debacles can be blamed on individuals at the top What is it we consider su [...]


    Atharva Patil

    My Rating 3.5 5TL DRI recommend the book to someone who is interested in the history of consumer internet, the rise of dot com, the dot com bubble crisis and the unending struggle of the once internet monarchs Yahoo to rise up to the challenge of their rivals Also, if someone is interested to followup on Marissa Mayer career so far as the new CEO of Yahoo.Marissa Mayer and the Fight to save Yahoo , never has a book title been so misleading Also, never has a non fiction book about a company been [...]


    Doug Kerwin

    I was truly captivated by the history of Yahoo and it s string of CEO s As to the premise in the book s title, the question really is can Yahoo be saved by anyone I thought this was summed up well at the end of the book with this statement Yahoo suffers from the fact that the only reason it succeeded in the first place was because it solved a global problem that lasted for only a moment , continuing that Yahoo hasn t found its purpose since the thing it can do that no one else can I am curious w [...]


    Ria

    This was a fascinating read no mean feat given the amount of focus dedicated to share prices But huge credit to the author, the business speak was very readable and crucially interesting In addition, there was keen focus on telling a story I have read non fiction business books in the past that have felt like essays stitched together with no real direction or message In this book, Yahoo s past, present and looming future were carefully dissected.I would have enjoyed a bit of a focus on gender [...]


    Brooke Barnhardt

    I enjoyed reading this book mainly just from a current events standpoint It was interesting to learn Yahoo s story since I have been curious how and why they still exist It s amazing to me that they re even still around having been beaten out of search by Google years ago Yahoo has yet to find their niche or real purpose in the internet world, but the fight isn t over I was a little disappointed reading this book because I expected to like Marissa Mayer and have her emerge as a role model for me [...]


    Vidya Balakrishnan

    One would think this book is only about Marissa but its not This book is a detailed timeline of Yahoo right from its inception I found it fascinating primarily because of two reasons 1 there is a lot of information on the different CEO s who took charge of Yahoo and the mistakes they along with the management made, so there is plenty of insight on what happens behind the curtains of a big organization, especially the parts on MA 2 I found the concept of activist investing to be interesting Readi [...]


    Ashish

    The author presents the problem with Yahoo excellently well But when it comes to Marissa Mayer s reign the author seems vindictive rather than critical Agreed Ms Mayer has made her share of mistakes while running the company, but any CEO would have made mistakes in trying to turn around Yahoo I give her full marks just for giving it her all while trying to do so I know I would not be so driven had I had the comfort of her wealth But then maybe that s what sets her apart Hope she succeeds.


    Alexis

    Bit of a misleading title, since it s about the history of Yahoo, instead of Mayer s dealings with it.The book reads as a bunch of business articles wrapped together Didn t get the feeling the author did a lot of field research The most interesting parts were the startup days, Jeff Malletts role, and also Mayers way of working.


    David Fernandes

    A very interesting portrait of the internet corporations world, although made up of 70% contextualization and only 30% at most of Marissa Mayer, really.The title is a little bit misleading.Very interesting anyway.


    Ramakrishnan M

    the book is a great insight into yahoo as a company, its history etcrissa Meyer is a small and recent part of the story.which is to be continuedoverall okish book


    Malakeo

    For us within the technology space these types of books are the equivalent of a reality tv in print retrospective We know the characters some directly and know the outcome Hindsight is twenty twenty and certainly leaders are portrayed during their extreme moments Yes still, what is frightening is how the politics decisions that are made for multi billion dollar companies is akin to choosing sides on the playground for kickball I have put Marketing Managers through a seemingly higher vetting proc [...]


    Artem

    Mostly a stroll down the history lane with a barely balanced view of the present It s interesting how the assembled anecdotes seem correct but the whole concoction and general understanding of the current mood culture are way off base Mostly the book centers around Yahoo activist investors, the board composition and how the company navigated around loud mouths like Loeb Jackson.


    Jake Tenenbaum

    I loved this book when I read it a few years ago.Mayer is often blamed for the demise of Yahoo, but as Carlson illustrates, that is hardly the case The novel gives a fantastic, in depth history of the now former Yahoo Inc and illustrating all the wrong turns that all the former CEOs took.


    Vincent

    Yahoo Started with so much promise and to me this book reads as a cautionary tale regarding focus and being intentional about purpose Without those two ingredients it is hard to have lasting success, no matter how much talent and or money you have to throw at it.


    Josh Spilker

    Interesting behind the scenes stuff shows how confident some companies are in their abilities no matter the evidence pointing otherwise


    Michelle Peterson

    Surprisingly, a page turner Fascinating Relevant Getting to know Marissa Do you Yahoo


    Lethumusa Kulube

    A great intertwining of two stories I do wonder if the author would have used a different tone if Meyer was a man.


    Enrique Gómez

    Reads Like a good magazine article Fast paced and very interesting


    Trevor

    Well written overview of Yahoo s Yahoo s rise and fall I d forgotten a lot of the details from that time, so it was fascinating just how insanely big Yahoo was in it s heyday and just how many missteps they had apart from the obvious loss of search relevance to Google The book is a decent slice of history from that particular era.



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      Posted by:Nicholas Carlson
      Published :2020-06-04T20:56:09+00:00